Summary

From logo & colors to packaging, digital assets & apparel, Designer Protein was in need of a massive rebrand to their 25-year legacy brand/company. A true 360 campaign that hit on every major consumer touchpoint – it served as the guiding light for a company on the eve of reinventing itself for the next quarter century.

The combo mark logo was a special component. We wanted to convey a sense of movement, fitness & innovation via the simple & sporty arrow mark. We strategically placed it to the right side of the text. There is nothing in its way as it pulls the company forward & operates as tip of the spear in all facets of business.

“The vision, & ability to execute that vision, is unparalleled. I have been constantly amazed by their dedication to the process, collaborative approach & trust in the team they choose to surround themselves with.”

- Evan B.
Thatch Creative, The Wonderland Group, Oakley

Headwinds

• Keep a 25-year-old legacy brand authentic to its roots yet fresh

• Full rebrand touched every element of company

• Multiple rounds of physically mocked up product concepts for over 80 SKUs

• Phased timeline with many moving parts

• Securing board & executive team approval

Destination

• New logo design system for full suite of applications

• Improved website functionality with Shopify integration

• Refreshed packaging across family of brands

• Multi-faceted marketing campaign leveraging global influencer

• Flagship video & supporting cast of creative assets