Summary

The Good Lovin Bar has a collection of Keto & Paleo bars that have great macros & taste freakin’ delicious. Their brand is family-owned with a unique, fun/funny & friendly voice. The only thing they take seriously is their high-quality bars which are refrigerated.

The goal was to drive more converting traffic without spending a dime. We set out to capture their personality in header tags, meta descriptions & product pages throughout their site & on social. We completed this while utilizing SEO best practices (ever changing!), research for short & long tail keywords as well as optimizing features on Shopify such as abandoned cart (lowered from 48% to 22%), reviews & email marketing via Klaviyo integration. It was a delicate balance of form & function so we didn’t sound like a robot, yet still connected with indexable copy to boost rankings.

In first 3 months we organically drove sales more than 300% (than previous 6 months), had a 5.72% conversion rate (up to 19.23% for promotions) & moved them from basement on Google search to the top 2 pages, including a number one listing for three primary keywords. Finally, our ranked organic keywords went from 9 to 162 all resulting in traffic boosted by a whooping 1,300%+ (compared to previous 3 month period).

“Heave Ho! Creative is on point & very thorough. You won’t find another agency that carries as much heart as they do. There is a genuine care in all the work they do & they are an invaluable addition to our company.”

- Ryan S.
The Good Lovin Bar, Bitchin’ Sauce

Headwinds

• Connecting primarily female shopper to ‘dirty keto’ brand

• No social presence to help drive organic traffic to site

• Varying nutritional values & certifications for the family of bars

• No budget for spend (or pizza)

Destination

• Update product pages with copywriting & imagery

• Drive organic traffic to Shopify site & increase gross sales

• Increase conversion rate on site & lower abandoned cart rate

• Enlist email to be number one driver of gross sales