Summary

Kerri Walsh Jennings is a 3-time Olympic gold medalist & was going for her 4th at the Rio Summer Olympics (where she medaled bronze). The campaign, Fuel Like A Champion, was driven by the notion that when you fuel good, you feel good… and when you fuel like a champion, you feel like a champion.

Via a partnership with the pop band 5 Seconds of Summer, we leveraged her long-term relationship with Designer Protein using a hype video to reach a younger audience of 18 - 24 females during their Sounds Live Feels Live tour during that Olympic Summer. Known as 6 Feet of Sunshine, we were able to leverage the creation of an organic meal replacement powder with her in mind… aptly named Sunshine Protein with the tagline: Vegan Green, California Clean.

“They possess a high level of creativity in everything from package design to sales support, to designing ads for major publications. They bounced between a variety of projects at a quick pace… tasks that would cause other people to panic or simply be unable to accomplish. They had the unique ability to manage multiple projects at once while keeping their cool.”

- Megan P.
Oakley, Coola, Salomon

Headwinds

• Influencer Olympic training & press schedule

• IOC (International Olympic Committee) black out period & strict guidelines

• Interactive video for tour with 24-hour turn around

• Creating original & authentic product with in-house research & dev team

• Turn over at the point of contact role

Destination

• Three year contract with influencer on behalf of brand

• Global promotional campaign during Olympics

• Omni channel campaign for 6 Feet of Sunshine & Sunshine Protein

• Influencer recipe book using supplement

• Partnership & content creation with pop band 5 Seconds of Summer